Its call to action is “awareness” of the causes impacting an extensive population in the US and worldwide.

It is intended to deliver information and awareness regarding CAUSES, not ISSUES. A goal is for it to be non-partisan or potentially “Omni-partisan,” which addresses universal situations to serve positive results.

The business model for Causeway Media is built and reliant on a “win-win-win” partnership between the Cause (i.e., Climate Change), the Company (i.e., large corporations potentially represented by advertising agencies), and the Media.

The company intends to harness the necessary media partners to deliver increased awareness on behalf of specific causes (represented by their organizations) to consumers while providing tangible value to the corporations and media outlets that deliver it.

The founders and principals of Causeway Media have a long, successful history in delivering response driven content (information and / or entertainment) in conjunction with advertising and corporate imagery. Moreover, they have put together and managed multi-pronged partnerships with clients, advertising agencies and media outlets for over 35 years. Their experiences utilizing creative elements in highly transactional environments makes them uniquely qualified to execute on a business model premised on social responsibility.