Corporations with a history of social responsibility and involvement are likely candidates to participate. Based on the budgets necessary to create an impact, it is likely that many of the sponsor candidates will be large established players. It is also possible for companies with limited traditional advertising budgets to become involved based on the identification of more of a “corporate image” campaign. In some instances, representative advertising agencies may be involved in the media valuation process and the production elements to be integrated with the Cause’s messaging.

Causeway Media has a significant history working in this space and has relationships with several agencies and holding companies.