CAUSES

Established players will be sought in key categories (i.e., hunger, climate change, refugees) so that their resources and membership can be integrated into advertising campaigns with participating Companies. Their messaging and information will be generated by themselves in conjunction with Causeway Media production resources and integrated with Company (sponsor) identification

COMPANIES

Corporations with a history of social responsibility and involvement are likely candidates to participate. Based on the budgets necessary to create an impact, it is likely that many of the sponsor candidates will be large established players. It is also possible for companies with limited traditional advertising budgets to become involved based on the identification in more of a corporate image campaign. In some instances, representative advertising agencies may be involved in both the media valuation process as well as the production elements to be integrated with the Cause’s messaging.

Causeway Media has a significant history working in this space and has relationships with several of the agencies and their holding companies.

MEDIA

With the breadth of media now available, reaching consumers in multiple formats and platforms is necessary. With that in mind, it is important to identify those companies and outlets with sufficient reach to target a large swath of demographics where they consume content in the form of information and entertainment. These companies can span everything from legacy media, such as broadcast TV, magazines, etc., to social media and many online content providers.

While not a partner in the Causeway Media program, per se, the consumer, as a visual or auditory audience, will benefit from the information and awareness that is difficult to take in amidst a diluted and cluttered stream of diverse media outlets.